Real Estate Mentor to Write the Ultimate Guide for Canadian Realtors
Friday, December 10th, 2010Now that the Multiple Listing Service (MLS) is open to Realtors that do not require a full-service agreement with their clients, real estate agents are looking for ways to give themselves an edge over the competition. Agents have a new ally in the marketplace– the upcoming book called The Canadian Realtor’s Essential Business Guide (Wiley; Cloth; 2011) by Claude Boiron.
Claude Boiron, co-author of Commercial Real Estate Investing in Canada (Wiley), is a successful Realtor whose primary focus is commercial properties, but he also has extensive residential real estate experience. While conducting numerous seminars through private employers, and teaching at the University of Toronto’s School of Continuing Studies, he received many requests to help Realtors upgrade certain skills, especially the “soft skills” that have to do with communication and client relationships.
“The real estate industry is notorious for eating up a Realtor’s time, energy and money. It may be a difficult pill to swallow, but many of the inefficiencies are of their own making and those of companies that refuse to break old habits,” says Boiron.
Boiron will be delivering help in the form of The Canadian Realtor’s Essential Business Guide, scheduled for publication in September of 2011 by John Wiley & Sons. The book will cover all of the essential things that a Realtor needs to know such as how to effectively attract clients, market properties to a Landlord or Seller’s benefit, represent a Buyer or Tenant, and properly and legally close a business deal.
Boiron hopes that Canadian Realtors, by acting on the lessons in his book, will improve service to clients, ensure that transactions are done in an ethical manner, and improve the ROI for sellers through using technologies such as social networking to advertise properties and attract clients.
Realtors have significantly more influence over their clients’ money, in one transaction, and often for a larger dollar amount than other professionals (financial advisors, lawyers, accountants, etc.) will ever have over a client’s money. The Canadian Realtor’s Essential Business Guide will be an indispensible guide for the Canadian Realtor to conduct their business in a way that engenders trust, gets results, gives the maximum value possible to their clients, and raises the profile of the industry itself.
As well as being an author, Claude Boiron is a sales representative with Coldwell Banker Terrequity Realty.
For more information on the upcoming publication and development of the book, contact:
Claude Boiron
http://www.realestatementor.ca/
Preferred E-Mail: claude@rementor.ca
Preferred Phone # 905-882-8800
